FIRST, BREAK ALL THE RULES: What the World’s Greatest Managers Do Differently! (Marcus Buckingham & Curt Coffman)

First, Break All the Rules: What the World’s Greatest Managers Do Differently (1999) authored by Marcus Buckingham and Curt Coffman, presents the remarkable findings of its revolutionary study of more than 80,000 managers, revealing what sets them apart. The greatest managers in the world seem to have little in common. They differ in their demographics and employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not hesitate to break virtually every rule held sacred by conventional wisdom. They do not believe that, with enough training, a person can achieve anything he sets his mind to. They do not try to help people overcome their weaknesses. They consistently disregard the golden rule. And, yes, they even play favourites. This amazing book explains why.

Marcus Buckingham and Curt Coffman of the Gallup Organization present the remarkable findings of their massive in-depth study of great managers across a wide variety of situations. The managers who ultimately became the focus of Gallup’s research were invariably those who excelled at turning each employee’s talent into performance.

In today’s competitive markets, companies compete to retain the best employees, using pay, benefits, promotions, and training. But these well-intentioned efforts often miss the mark. The front-line manager is the key to attracting and retaining talented employees. No matter how generous its pay or how renowned it’s training is, the company that lacks great front-line managers will suffer.

Buckingham and Coffman explain how the best managers select an employee for talent rather than for skills or experience; how they set expectations for him or her — they define the right outcomes rather than the right steps; how they motivate people — they build on each person’s unique strengths rather than trying to fix his weaknesses; and, finally, how great managers develop people — they find the right fit for each person, not the next rung on the ladder. And perhaps most important, this research — which initially generated thousands of different survey questions on the subject of employee opinion — finally produced the twelve simple questions that work to distinguish the strongest departments of a company from all the rest.

This book is the first to present this essential measuring stick and to prove the link between employee opinions and productivity, profit, customer satisfaction, and the rate of turnover. There are vital performance and career lessons here for managers at every level, and, best of all, the book shows you how to apply them to your own situation. It is a must-read for managers at every level.

Dr. Hansini Premi

Associate Faculty- Athena Global Education

Dr Hansini Premi is currently working as an Associate Faculty/ Program Leader for Doctorate of Business Administration with Athena Global Education. She did her research in Sustainable Marketing from Malaviya National Institute of Technology, Jaipur. Her doctoral studies investigated the buying behaviour of consumers and development of marketing strategies for green products. She has published papers in reputed peer reviewed journals, international and national Conference proceedings.